With time, patience and continuous work on SEO optimization — along with other actions — it is possible to go beyond 500%, but as long as Business Email List expectations are met, taking into account the size of the team and the availability of resources. How to calculate the ROI of your SEO strategies? Now, after “preparing the ground” we can get down Business Email List to work and start the calculation that will determine the performance of your company's SEO actions. Remember that the main idea is to see what works in practice, not to measure Business Email List numbers without any purpose. With that in mind, do the following.
Choose the period you are going to analyze First, you must choose the period of time you want to analyze to determine the effectiveness Business Email List of your plan. Depending on how deep you want the analysis to be, you can even Business Email List look at different periods and make comparisons between them later. But look for balance: periods that are too long Business Email List don't give as complete a sense of specific actions, and periods that are too short give a confused view of performance. Examine data related to conversions As we have already clarified, what Business Email List matters when calculating SEO ROI is the conversion rate.
So that's what you need to investigate. In fact, having chosen the KPIs in that task will be of great help, since these indicators do not Business Email List only measure cold numbers — such as the number of monthly visits — but in its entirety, each indicator helps you see how a certain action is contributing. to increase conversions. Compare the results with the defined objectives Once the data has been collected, it is enough to make a simple Business Email List comparison: do the results obtained coincide with the defined objectives? Answering that question will help you know if it's worth keeping the same strategy — just striving for continuous Business Email List improvement — or if radical changes are needed.